Outbound and pipeline for sales teams of 2 to 100

Send outbound you can sign your name to.

SealDeal researches each company on your list, writes only from sources it can show you, and sends nothing until you approve it, from your own mailbox. Every reply lands in a CRM you own.

Free for two seats. Sending goes through Gmail, Microsoft 365 or your own SMTP, never a shared pool.

Example draft · approval queue · 1 of 124 cited · 1 inferred
To Dana Whitfield
VP Revenue · Meridian Freight · from priya@yourcompany.com

Dana, you opened our pricing email three times this week1, and Meridian raised a $24M Series B in March2. You are probably adding reps this quarterinferred. We sit on top of Salesforce3, not beside it. Twenty minutes Thursday?

1 your mail log · 3 opens · Sep 1 to 4
2 techcrunch.com · 2026-03-14
3 builtwith.com · 2026-08-30
How it works

Four steps. A person is in the third one, every time.

  1. 01

    It reads.

    You give it a list, a CSV, or a connected CRM. For each company it reads the website, recent news and public records, and keeps a note of where every fact came from.

  2. 02

    It drafts from what it found.

    A short email, written only from those facts. If it cannot find a source for a sentence, the sentence is not written. Anything it inferred rather than found is marked as inferred, so you can decide.

  3. 03

    You read it, then send it.

    The draft arrives in your queue with its sources beside it. You approve, edit or reject. It goes out from your own mailbox, on your own domain. Nothing leaves without a person.

  4. 04

    It keeps the record.

    Replies, meetings and deals land in the pipeline on their own. When a deal goes quiet, it tells you, and shows you why it thinks so.

After the reply

The reply lands in a pipeline you own. Then it tells you the next move.

Outbound is how you fill it. The workspace is what you keep: every reply, meeting and deal, with the same rule on every move. Evidence shown, a person decides.

  • It tells you the next move on each deal, and why.

    Replies, opens, meetings, notes and news fuse into one ranked move per deal, with the evidence attached. Anything inferred is marked, as always.

  • It catches the quiet deaths.

    An inbound lead unanswered, a champion gone silent, a follow-up you promised. Ranked by priority, with a reply drafted when one is due.

  • It qualifies your way.

    BANT, CHAMP, MEDDICC, MEDDPICC or SPICED, set once per organisation. The AI pre-fills what it can defensibly infer and marks it; your reps confirm the rest. Keep it all here, or sync with the Salesforce or HubSpot you already run.

Example deal · Meridian Freight · reply landed Sep 43 signals · 1 inferred
Dana Whitfield
VP Revenue · Meridian Freight · stage: Meeting proposed
  • Replied “Thursday works, send the recap”1
  • Opened the pricing email three times this week2
  • Raised a $24M Series B in March3
  • Probably adding reps this quarterinferred
Next move

Send Dana the recap before Thursday, and ask who else should join.

She replied with a time, so the meeting is real. Three pricing opens and the Series B say budget is live. Asking who joins surfaces the buying committee before the call, not after it.

1 your inbox · reply · 2026-09-04
2 your mail log · 3 opens · Sep 1 to 4
3 techcrunch.com · 2026-03-14
Why we built it this way

The problem with AI outbound was never the AI. It was that nobody read it before it went out.

Recent AI sales tools sent mail nobody had checked, with details nobody had verified. Buyers noticed. Mail providers did too: since 2024, Google, Yahoo and Microsoft filter bulk senders whose spam-complaint rate passes 0.3%, and the penalty applies to your whole domain, not the one campaign. Google's sender guidelines spell it out.

We think the fix is a stricter rule, not less software: the software does the reading and the first draft, and a person does the sending. In SealDeal that rule is enforced by the product, not by a policy document.

It shows its sources.

Every fact in a draft links to where it came from. Claims with no source are blocked before you see them, and a second model reviews the first for anything invented.

What grounded means

It waits for you.

Nothing sends without approval. If you want, autonomy can be granted per rep and per type of action once approvals hold up over time, and only past a threshold you set.

How approval works

It can be tested.

Turn on a holdout: a random share of your accounts the software does not touch. Compare the two groups. The result is your number, not ours, and we will not publish one until customers have measured it.

How the holdout works
What it does not do

Four things you might expect that are not in the box.

We would rather you find these out here than in week two.

  • It does not sell you a contact list.

    Bring your own, export one from Apollo or ZoomInfo, or connect Salesforce or HubSpot. SealDeal researches the companies you give it.

  • It does not send on its own.

    Not by default, and not ever unless you turn that on for a specific rep and action type after their approvals have held up.

  • It does not have lift numbers yet.

    We launched in September 2026. When customers run holdouts, the figures will be theirs to share or not. Any percentage you see attributed to SealDeal did not come from us.

  • It does not replace your reps.

    It replaces their research afternoon and their blank page. The relationship, the voice and the decision to send stay with them.

How it differs

Where it sits next to the tools you already know.

Volume senders

Instantly · Smartlead · lemlist

Fast and inexpensive. They hand you deliverability tooling but no research, no grounding, and nothing after the reply. Good if you already have copy you trust.

Sales engagement

Outreach · Salesloft

Mature, priced for large teams, and mostly manual. If you have twenty reps and an ops person, they are hard to beat.

Autonomous AI SDRs

11x · Artisan · Regie.ai

They send without a person reading. We think that is the problem, not the product. SealDeal keeps the AI and adds the reader.

Modern CRM

Attio · HubSpot Starter

Excellent records, no research or outbound built in. SealDeal is a CRM too, so a small team may not need both. A larger one can sync.

If you already run Salesforce or HubSpot, SealDeal syncs with both in both directions, so you can keep your system of record and use only the outbound. See integrations. Detailed comparisons: vs 11x · vs HubSpot · vs Salesforce · vs Apollo · vs Outreach. They are written by us, so check them against each vendor's current documentation.

Pricing

Free for two seats. Then per seat, with sending metered separately.

Outbound starts at $74 a month: one $25 seat for the workspace and $49 for 1,000 researched, written emails. A two-person team sending is $99.

Free

$0

Full CRM for 2 seats, 100 AI actions a month, and a 50-email outbound trial. No card.

Core

$25per seat / month

Full CRM, rules and actions, inbound capture and routing.

Pro

$69per seat / month

Core, plus the AI next move on each deal with its sources, deal insights, and the holdout that measures lift.

Enterprise

Ask

Pro, plus stage gates, buying-committee coverage and forecasting. We will quote a number, not a range.

Outbound is an add-on from $49 a month on any plan, metered by email volume. Sending itself is never metered. Annual billing saves up to 25%.

Cancel from the billing page or by email. Monthly plans are not prorated; annual plans are. Full pricing.

Questions we get

Answered as plainly as we can.

Something missing? Write to hello@sealdeal.ai. A person reads it, usually the same day.

Is this an AI SDR?+

No. An AI SDR sends on its own. SealDeal researches, drafts and tells your rep the next move; the rep approves and sends. The difference is the whole product.

Does it make things up?+

It cannot reach you if it does. Every claim must cite a source or be marked as inferred; drafts that fail that check are discarded before the queue. A second model reviews the first. We describe the mechanism on the grounding page rather than ask you to trust the adjective.

Can I use only the outbound, or only the CRM?+

Either. Outbound from day one, with results landing in the CRM at no extra step. Or the CRM alone at $25 a seat, free for two. If Salesforce or HubSpot is your system of record, keep it and sync; see integrations.

Which qualification method does it use?+

Yours. BANT, CHAMP, MEDDICC, MEDDPICC or SPICED, set per organisation. The AI pre-fills what it can defensibly infer and marks it as such. Your reps confirm the rest.

What happens to my data?+

It stays yours, and you can export all of it at any time. The security pagelists the specifics: hosting, encryption, retention and subprocessors. We would rather you read it than take a badge's word for it.

How do I know it works?+

Run the holdout on your own pipeline and read your own number. We do not publish one until customers have measured it. How the holdout works.

Try it on ten companies you actually want to reach.

Free for two seats, from your own mailbox, no card. If the drafts are not ones you would send under your own name, you will know in an afternoon.